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![Rolex Official Jeweler Plaque Rolex Official Jeweler Plaque](https://content.thewosgroup.com/rolex-v7/Rolex-jeweler-plaque-240x120_en-us.webp)
- Rolex
- Rolex watches
- The Datejust Collection
- M278381RBR-0023
![Rolex Datejust 31 Rolex Datejust 31](https://content.thewosgroup.com/productimage/17304108/17304108_1.png?impolicy=hero-rolex)
Rolex Datejust 31 Oyster, 31 mm, Oystersteel, Everose gold and diamonds
![Rolex Datejust 31 Rolex Datejust 31](https://content.thewosgroup.com/productimage/17304108/17304108_2.png?impolicy=hero-rolex)
Rosé-colour dial
This dial features diamonds in 18 ct gold settings. The sunray finish creates delicate light reflections on many dials in the Oyster Perpetual collection. It is obtained using masterful brushing techniques that create grooves running outwards from the centre of the dial. Light is diffused consistently along each engraving, creating a characteristic subtle glow that moves depending on the position of the wrist. Once the sunray finish has been completed, the dial colour is applied using Physical Vapour Deposition or electroplating. A light coat of varnish gives the dial its final look.
![Rosé-colour dial](https://content.thewosgroup.com/rolex/m278381rbr-0023_dial.png)
Diamond-set bezel
Gem-setters, like sculptors, finely carve the precious metal to hand-shape the seat in which each gemstone will be perfectly lodged. With the art and craft of a jeweller, the stone is placed and meticulously aligned with the others, then firmly secured in its gold or platinum setting. Besides the intrinsic quality of the stones, several other criteria contribute to the beauty of Rolex gem-setting: the precise alignment of the height of the gems, their orientation and position, the regularity, strength and proportions of the setting as well as the intricate finishing of the metalwork. A sparkling symphony to enhance the watch and enchant the wearer.
![Diamond-set bezel](https://content.thewosgroup.com/rolex/m278381rbr-0023_bezel.png)
Everose Rolesor
Gold is coveted for its lustre and nobility. Steel reinforces strength and reliability. Together, they harmoniously combine the best of their properties. A true Rolex signature, Rolesor has featured on Rolex models since the early 1930s, and was trademarked as a name in 1933. It is one of the prominent pillars of the Oyster collection.
![Everose Rolesor](https://content.thewosgroup.com/rolex/m278381rbr-0023_material.png)
Model availability
All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.
Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Jewelers, who receive regular deliveries and independently manage the allocation and sales of watches to customers. Betteridge is proud to be part of the worldwide network of Official Rolex Jewelers and can provide information on the availability of Rolex watches.
![Rolex Datejust 31 Rolex Datejust 31](https://content.thewosgroup.com/productimage/17304108/17304108_3.png?impolicy=hero-rolex)
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